Air Jordan 33
When the Air Jordan XXXIII lands, it will introduce a new promise for pinnacle basketball shoe comfort, performance and style: Nike’s FastFit technology. The Air Jordan XXXIII progresses the legacy of visible technology in the Jordan line by challenging a different aesthetic norm. FastFit eschews laces and proposes a new system for containment on court.
How FastFit works:
- Loops on the tongue and heel allow easier entry
- The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown
- Eject by pulling the side loops to release the cables
Steps two and three are easily repeatable throughout game time. Release when resting, activate while in play — it’s all part of a transformative feel that designer Tate Kuerbis describes as “pull on and go.” Which means that, in some respects, the XXXIII is as much a visceral experience as it is a shift in construction.
Underfoot, the XXXIII follows suit with the latest iteration of Jordan Brand’s Flight Speed technology (now made with the same carbon plate approach as the Nike Zoom VaporFly 4%) and the Nike Zoom Air unit. Just under the arch, a circular cut-out reveals the mechanism of FastFit, and how it tightens and loosens. The combined system of the Air Jordan XXXIII — Flight Speed + Zoom Air + FastFit — underscores Jordan Brand’s commitment to continual evolution of basketball footwear.
Like all of the Jordan models post the XXX, the XXXIII also features subtle design cues from the past. The window to the tightening system mimics the original Air window, and the use of “Nike Air” on the heel tab is a reflection of the III, IV, V and VI. The extra-large tongue is also the perfect canvas for a Jumpman — just as it was when Hatfield debuted the logo on the III.
